Life In Music Podcast Episode 7 / Interview with CEO of AIM TV Robert Rose

Click hee to check out Robert Rose’s interview on Life In Music Podcast

Robert G. Rose is the CEO of AIM Tell-A-Vision Group, a division of Artist and Idea Management, Ltd. and Executive Producer of all AIM TV programming. A media veteran, Rose’s career in the industry spans over 15 years and includes a combination of success in general market and Latino-targeted television.In 1996, after a successful career in English-language television, Rose moved to New York from his native Tennessee and joined Univision Television Group, the nation’s premiere Spanish-language network. While at Univision, Rose played a vital role in convincing many Fortune 500 and “general market” advertisers to effectively reach out to the growing and untapped U.S. Latino market. Also while at Univision, Rose recognized the opportunity for advertisers to reach the “larger half” of the Latino market, U.S.-born Latinos, via English-language television. Rose officially began Artist and Idea Management, Ltd. in February 2000.“Simply put, reaching young U.S.-born Latinos is not a language issue but a cultural relevance issue. What’s relevant programming to Latinos who are born elsewhere and migrate here is just not relevant to their sons and daughters, who were born in the U.S. and now make up the majority of the U.S. Hispanic market. These are two distinct markets and should be treated as such,” says Rose.In 2001, Rose and company brought to life and independently produced the first successful English-language, weekly syndicated television program targeted to Latinos, Urban Latino TV (ULTV). The historic program began as a local cable show in New York then went on to air nationally for two successful seasons. The show won critical acclaim and won back to back Imagen Awards in 2003 and 2004 for “Best National Informational Program,” beating out programming from networks, such as Univision, HBO, Telemundo, Fox Sports and more.In 2003, Rose formed television production banner, Maximas Productions with Renzo Devia, the Senior Producer of Urban Latino TV. In addition to having produced ULTV, the award-winning production team of Rose and Devia currently produce American Latino TV (2005 Imagen Award Winner), a culture and lifestyle program celebrating Latin culture in America; LatiNation (2004 Telly Award Winner), the first English-language program to target young Latin males; Sonidos, a quarterly series of music specials, The American Latino Presents specials and Play More TV (Fall 2006).Rose’s executive produced programs can be viewed weekly on English- language broadcast stations in over 100 markets across the U.S., on targeted cable networks and via DVDs available at major retailers. His programming set the standard for culturally relevant television and pioneered the model of English- language programming for U.S. Latinos by attracting major media outlets and an impressive list of Fortune 500 Advertisers.As CEO, Rose oversees The AIM Tell-A-Vision Group, which is a vertically integrated company responsible for developing, financing and managing all aspects (distribution, production, marketing and advertising sales) of AIM TV programming. Rose serves as an industry spokesperson in presenting a more accurate portrayal on how Latinos are depicted on U.S. television and how marketers and media should better target the underserved American Latino audience.Rose, Devia and their team at AIM Tell-A-Vision and Maximas Productions are continuously developing a slate of new projects geared towards breaking barriers and stereotypes by presenting positive and entertaining images of the melting pot that is modern-day America.Rose has been featured presenter, panelist, and keynote speaker at many industry conferences and has been extensively quoted in the trade & consumer press for his pioneering role in reaching young U.S. Latinos.Rose is an active member of NATPE (National Association of Television Programming Executives), NATAS (National Academy of Television Arts and Science) and IRTS (International Radio and Television Society).

Think Different: Throwing The Campaign Back In Your Face On Google Vid Top 10

Here is another of the effects of the democratization of production tools, somebody is making their own campaign that reaches thousands and challenges the status quo once again.  

Dove “Onslaught”

“Blowing My Mind” by I am Jen (New Facebook Flyer Advertising / Artists Gets The Word Out)

I’ve heard that some colleges are offering courses on understanding Facebook. My Facebook education comes from login in to my Facebook account everyday. In the process I get to see the site morph and grow. Today I logged in to Facebook and noticed a flyer with a very pretty girl. At the bottom of the flyer it has the option of creating your own flyer that will appear on people’s Facebook pages (for a fee) or looking at other flyers. I started looking at other flyers and found this artists named I am Jen, she had a flyer advertising her music. I clicked on the flyer that took me to her own personal site outside Facebook, on her site I watched her independently produced music video and to my pleasant surprise the music was very, very good.

This is a great way for artists to independently get the word out about their work. This is nothing new to us in the web 2.0 world, but it’s always nice finding music one likes without having any of the big labels shoving it down our throats.

Anyways, here is “Blowing My Mind” video by I am Jen, do you dig it? You’ll be the judge, that’s the beauty of this brave new world of media, we choose what we like, a truly democratic system.

 

Very cool vid.

Simens “X Phones” / Classic Spots

done

I love this spot! 

Fedex “Stick” / Classic Spots

MTV Jukka / Classic Spots

This one is insane! Classic commercial weekend. 

Hyundai “Restless” / Classic Spots

 What a cool spot! 

Univision: A Mayor Player In Advertising Week

This is another sign of the growing importance of the Latino market in the United States.   

Univision, once press shy and something of a mystery to many people, has been leaping out of the shadows since former OMD Worldwide chief executive officer Joe Uva stepped in as CEO in April. The latest sign is Univision’s sponsorship of the fourth annual gathering of advertising and media executives. More than ever, Latinos are taking center stage during the industry event, said Advertising Week chairman Ron Berger, also CCO and chairman of Euro RSCG North America.

Catch the rest of the article on Marketing y Medios.

My Friends In Advertising / After The Getty Images Party

 From left to right, Mark Newton (The Bravo Group), Harry Pujols (Freelance CD), Roman Rojas (RR Media), Danilo Alvarez (Freelance CD), and Geraldine Garcia-Esquivel (Editor, WildChild Post). 

Life In Music Podcast Episode 3 / Interview with Danilo Alvarez

 

 Danilo Alvarez is a veteran of the advertising industry.  As a creative director he has worked for Agencies such as: Accent Marketing in Miami, Bates World Wide in Miami, Disney,  The Bravo Group in NYC among others.  Danilo is usually the person in charge of choosing the music that’s going to be used on a TV Commercial, and throughout his career he has worked with some of the top music houses and composers of the commercial music world.  On this episode he shares with us some of his experiences producing commercials and the importance of music in the advertising industry.

 

To listen to this episode 3 click on this link.  You can also find the podcasts on i-Tunes by typing my name: Roman Rojas. 

 

 

 

 

 

 

Google Introduces AdWords

 

More innovation from Google. 

Google AdWords Introduces Google Gadget Ads, a New Interactive Ad Format

Engaging and flexible ad units give advertisers a new way to communicate with users online

Mountain View, Calif. – September 19, 2007 – Google Inc. (NASDAQ: GOOG) today announced the introduction of Google Gadget Ads™, a new interactive ad format that is currently in an expanded beta with a select group of AdWords™ advertisers worldwide. Gadget ads – non-traditional ad units with interactive, rich media capabilities – not only enable advertisers to target audiences in a flexible and timely manner via regular updates within the ad unit, but alsoallow users to engage with ad content in a way static ads haven’t facilitated in the past.

Gadget ads can incorporate real-time data feeds , images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both.

Designed to act more like content than a typical ad, they run on the Google™ content network, competing alongside text, image and video ads for placement. They support both cost-per-click and cost-per-impression pricing models, and offer a variety of contextual, site, geographic and demographic-targeting options to ensure the ads reach relevant users with precision and scale. Gadget ads are also built on an open platform, allowing anybody from individual advertisers to agencies to set up and run ads on the Google content network, the world’s largest global online ad network. Plus, gadget ads will not command any serving or hosting costs.

Feedback from preliminary beta participants, including brand advertisers such as Pepsi-Cola North America’s Sierra Mist, Intel, Honda, Six Flags and Paramount Vantage, has been overwhelmingly positive. Advertisers are enthusiastic about this fresh marketing solution that empowers them to have conversations with targeted users through rich, dynamic and engaging content. ……

In addition, users can build active communities with gadget ads by sharing them with each other and placing them on nearly any webpage, including personalized iGoogle pages. These portability and sharing capabilities simultaneously generate additional free traffic and help foster a sense of community between advertisers and users. Detailed interaction reports allow marketers to track dozens of actions within the creative unit and optimize toward their goals. To learn more about Google Gadget Ads, visit http://www.google.com/adwords/gadgetads. 

 

 

Cool!

Google Getting Into The Agency Business?

 Google is at it again, they are kind of like king god Xerxis’ in the movie 300, whatever he lays his eyes upon he takes and conquers.  This time Google has made Andy Berndt, co-president of Ogilvy & Mather’s New York office an offer he couldn’t refuse.  Is this the beginning of Google getting into the ad agency business? They are not calling themselves an agency, but in theory with their new global unit they might as well be one.  Here is the article from AdAge.

FREE MUSIC FOR ALL! The Music Business Model of The Future

Is really amazing to see that people are beginning to explore the possibility of giving music away for free and still make money.  This is a great article on ArsTechnica about We7, Peter Gabriel’s new company that will be giving away music for free the music because of their ad placement on every song.  Here is part of the article from ArsTechnica:

Peter Gabriel is one of the founding investors of a new music download service that offers tracks for free to users who are willing to listen to ads. The service, called We7 for some reason, offers MP3 versions of tracks with advertising attached to the beginning of songs. Four weeks after downloading the track, the user can then download a version without the ad. Artists get paid by the advertisers, music lovers get free tunes, and advertisers get to reach music lovers.

Excellent!

Cyloop Launches Social Network

Cyloop.com has just lunched a social music network where artists and fans are going to be able to interact with one another. Miami based agency La Comunidad is in charge of the advertising campaign.  Here is the piece from Marketing y Medios.

 

Life In Music Podcast Episode 1 Online NOW!

I have finally posted the first episode of Life In Music Podcast.  On this episode I had a chance to sit down and talk to pianist Jose Gallegos.  Jose is one of the most influential musicians of the New York City scene.  In the late 70’s he was part of the Tito Puente Quintet and in the 80’s owned Variety, the top Latin recording studio in New York City.  At Variety studios Jose worked with artists such as: Tito Puente, Celia Cruz, Oscar D’ Leon, Mecano, Ruben Blades, to name a few.  Jose also has been producing music for advertising for many years. Here is the link to the interview with Jose Gallegos, enjoy! 

Life In Music Podcast Coming Soon!

I am please to announce that in the next couple of weeks I’ll start uploading the first episodes of Life In Music Podcast.  In the podcast I will interview some of the best musicians on the planet, movers and shakers of the advertising and record industry and much more.  Most of the podcasts will be in English and Spanish for everybody’s enjoyment. 

Upcoming Episodes:

Episode I: Interview with Jose Gallegos, former pianist of the Tito Puente Quintet and owner of the legendary NYC recording studio Variety.

Episode II: Interview with 5 x Grammy Award winner bassist John Benitez.

More to come…

PS: Podcast will be posted on i-Tunes, Podomatic, and this blog.

Getting Stalked on the Internet (You Could Be Next!)

Anything to get to the costumer, even if it means cyberstalking them.  I think this could get a little annoying.  Here is a piece from CNN that tells you about new methods advertisers are using to get to YOU, the costumer. 

Monday Night Football, Latinos, and Vidal? Really?

There is a growing legion of Latino “American Football” fans in this country, you heard right.  In turn he NFL has tapped The Vidal Partnership to spearhead the Hispanic campaign.  Soon you will be seeing ads by Vidal 100% in spanish airing on Monday Night Football. Here is the article from Marketing y Medios, check it out.

I-Phone Bill (The Power Of One)

 This is a very important video made by I-Justine (video blogger) about 2 weeks ago after she received a 300 page I-Phone bill.  For a few days this vid was in the Google top 10 and received over 600,000 views.  Because of I-Justine’s video AT&T is no longer going to send people 300 page telephone bills.  That shows you the power every single one of us has in this new era of communications.  Armed with just a computer, a camera, and an internet connection, people like Justine Ezarik can make a difference in the world and make a large corporation such as AT&T change their ways.  For the first time in history we the people have the responsibility and opportunity to tell the big boys what we want and not the other way around. Let’s keep it up!