Google Introduces AdWords

 

More innovation from Google. 

Google AdWords Introduces Google Gadget Ads, a New Interactive Ad Format

Engaging and flexible ad units give advertisers a new way to communicate with users online

Mountain View, Calif. – September 19, 2007 – Google Inc. (NASDAQ: GOOG) today announced the introduction of Google Gadget Ads™, a new interactive ad format that is currently in an expanded beta with a select group of AdWords™ advertisers worldwide. Gadget ads – non-traditional ad units with interactive, rich media capabilities – not only enable advertisers to target audiences in a flexible and timely manner via regular updates within the ad unit, but alsoallow users to engage with ad content in a way static ads haven’t facilitated in the past.

Gadget ads can incorporate real-time data feeds , images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both.

Designed to act more like content than a typical ad, they run on the Google™ content network, competing alongside text, image and video ads for placement. They support both cost-per-click and cost-per-impression pricing models, and offer a variety of contextual, site, geographic and demographic-targeting options to ensure the ads reach relevant users with precision and scale. Gadget ads are also built on an open platform, allowing anybody from individual advertisers to agencies to set up and run ads on the Google content network, the world’s largest global online ad network. Plus, gadget ads will not command any serving or hosting costs.

Feedback from preliminary beta participants, including brand advertisers such as Pepsi-Cola North America’s Sierra Mist, Intel, Honda, Six Flags and Paramount Vantage, has been overwhelmingly positive. Advertisers are enthusiastic about this fresh marketing solution that empowers them to have conversations with targeted users through rich, dynamic and engaging content. ……

In addition, users can build active communities with gadget ads by sharing them with each other and placing them on nearly any webpage, including personalized iGoogle pages. These portability and sharing capabilities simultaneously generate additional free traffic and help foster a sense of community between advertisers and users. Detailed interaction reports allow marketers to track dozens of actions within the creative unit and optimize toward their goals. To learn more about Google Gadget Ads, visit http://www.google.com/adwords/gadgetads. 

 

 

Cool!

Google Getting Into The Agency Business?

 Google is at it again, they are kind of like king god Xerxis’ in the movie 300, whatever he lays his eyes upon he takes and conquers.  This time Google has made Andy Berndt, co-president of Ogilvy & Mather’s New York office an offer he couldn’t refuse.  Is this the beginning of Google getting into the ad agency business? They are not calling themselves an agency, but in theory with their new global unit they might as well be one.  Here is the article from AdAge.

“And all this time I thought ‘googling yourself’ meant the other thing.” Marge Simpson

Some admire Google, others fear Google.  The range of emotions varies depending on who you are and how Google has affected your life.  Even Marge Simpson is impressed.

Excerpt from The Economist:  

Marge Simpson types her name into Google’s search engine and is amazed to get 629,000 results.  (“And all this time I thought ‘googling yourself’  meant the other thing.”) She then looks up her house on Google Maps, goes to “satellite view” and zooms in.  To her horror, she sees Homer lying naked in a hammock outside. “Everyone can see you; get inside,” she yells out the window, and the fumbling proceeds from there.

Here is the rest of the article from the Economist. 

Bold predictions, Google’s butt getting kicked in four years?

Check this out, very interesting post from the Scobleizer blog.