Life In Music Podcast Episode 7 / Interview with CEO of AIM TV Robert Rose
Robert G. Rose is the CEO of AIM Tell-A-Vision Group, a division of Artist and Idea Management, Ltd. and Executive Producer of all AIM TV programming. A media veteran, Rose’s career in the industry spans over 15 years and includes a combination of success in general market and Latino-targeted television.In 1996, after a successful career in English-language television, Rose moved to New York from his native Tennessee and joined Univision Television Group, the nation’s premiere Spanish-language network. While at Univision, Rose played a vital role in convincing many Fortune 500 and “general market” advertisers to effectively reach out to the growing and untapped U.S. Latino market. Also while at Univision, Rose recognized the opportunity for advertisers to reach the “larger half” of the Latino market, U.S.-born Latinos, via English-language television. Rose officially began Artist and Idea Management, Ltd. in February 2000.“Simply put, reaching young U.S.-born Latinos is not a language issue but a cultural relevance issue. What’s relevant programming to Latinos who are born elsewhere and migrate here is just not relevant to their sons and daughters, who were born in the U.S. and now make up the majority of the U.S. Hispanic market. These are two distinct markets and should be treated as such,” says Rose.In 2001, Rose and company brought to life and independently produced the first successful English-language, weekly syndicated television program targeted to Latinos, Urban Latino TV (ULTV). The historic program began as a local cable show in New York then went on to air nationally for two successful seasons. The show won critical acclaim and won back to back Imagen Awards in 2003 and 2004 for “Best National Informational Program,” beating out programming from networks, such as Univision, HBO, Telemundo, Fox Sports and more.In 2003, Rose formed television production banner, Maximas Productions with Renzo Devia, the Senior Producer of Urban Latino TV. In addition to having produced ULTV, the award-winning production team of Rose and Devia currently produce American Latino TV (2005 Imagen Award Winner), a culture and lifestyle program celebrating Latin culture in America; LatiNation (2004 Telly Award Winner), the first English-language program to target young Latin males; Sonidos, a quarterly series of music specials, The American Latino Presents specials and Play More TV (Fall 2006).Rose’s executive produced programs can be viewed weekly on English- language broadcast stations in over 100 markets across the U.S., on targeted cable networks and via DVDs available at major retailers. His programming set the standard for culturally relevant television and pioneered the model of English- language programming for U.S. Latinos by attracting major media outlets and an impressive list of Fortune 500 Advertisers.As CEO, Rose oversees The AIM Tell-A-Vision Group, which is a vertically integrated company responsible for developing, financing and managing all aspects (distribution, production, marketing and advertising sales) of AIM TV programming. Rose serves as an industry spokesperson in presenting a more accurate portrayal on how Latinos are depicted on U.S. television and how marketers and media should better target the underserved American Latino audience.Rose, Devia and their team at AIM Tell-A-Vision and Maximas Productions are continuously developing a slate of new projects geared towards breaking barriers and stereotypes by presenting positive and entertaining images of the melting pot that is modern-day America.Rose has been featured presenter, panelist, and keynote speaker at many industry conferences and has been extensively quoted in the trade & consumer press for his pioneering role in reaching young U.S. Latinos.Rose is an active member of NATPE (National Association of Television Programming Executives), NATAS (National Academy of Television Arts and Science) and IRTS (International Radio and Television Society).